rothman orthopaedics
social media, community management + influencer strategy
While working for a local advertising agency (LevLane), I managed the social media strategy for Rothman Orthopaedics to revamp their Instagram, Facebook, Twitter and LinkedIn.
The goal was to create more visually appealing, engaging content and to put Rothman at the forefront of the orthopaedic industry using impactful, creative and real-life content. This included implementation of more robust content calendars, the addition of more ‘story-telling’ content, Instagram stories and video and user generated content. I also developed an influencer strategy to partner with local influencers to attract a wider audience and relate to our target audience more tangibly. By taking a deep dive into the analytics and demographics and establishing a regular posting cadence, I was able to create relevant content for each platform and as a result, significantly increase overall performance.
